Performance Nutrition, Simplified.

Your Schedule + Sports Science + Our Experience

The System Fueling Champions®

Elite-level, personalized nutrition coaching designed to fit your hectic training, competition, and life schedule. With built-in reminders and year-round support, it helps you show up ready — ready to be yourself and give your all. Making sports nutrition accessible to all, because successful athletes follow proven systems.

We’re in the business of Fueling Champions® like you.

About Jill Lane – Sports Nutrition Helping Student and Professional Athletes

Sought-after industry advisor, mom of three, and former D1 athlete herself, Fueling Champions® founder Jill Lane has spent countless hours consulting pro athletes, advising top-tier performance centers, and teaching peers and leading industry businesses from Zoom calls to World Series clubhouses. All while packing lunches, planning travel tournaments, and — in the early mornings and late evenings of her own home — answering the same question every athlete parent asks: "What should we eat?"

That's why she built Fueling Champions®: a simple, powerful tool that makes the most important parts of sports nutrition scalable and accessible to any athlete (as well as team, club, league, or school) — giving them ownership and responsibility so they can thrive, achieve, and compete. All you have to do as a parent or coach is say, "Check the app."

Built For And Used By…

Fuel smart. Train hard. Recover fast.

  • Customized for Your Schedule & Sport
    Plans adapt to your training load, game days, travel, and recovery needs.

  • Boost Performance & Focus
    Strategic fueling enhances strength, stamina, mental clarity, and consistency.

  • Used by the Pros — Built for You
    Real sports science and expert-backed guidance, right from your phone.

Elevate performance across your entire program.

  • Scalable Nutrition Support
    For any size team and talent level, all athletes are supported

  • Streamline Coach & Staff Workflow
    Save time and reduce guesswork with a centralized nutrition habit building tool.

  • Enhance Recruitment, Retention & Results
    Offer next-level support that attracts talent and boosts on-field performance. Schedule A Demo

Extend your impact. Multiply your reach.

  • Evidence-Based, Athlete-Friendly
    Designed for practitioners, customize macros to your specifications

  • Support More Athletes, More Effectively
    Deliver consistently at scale without compromising quality.

  • Reinforce Your Programming with Smart Fueling
    Sync nutrition to drive measurable performance outcomes.

For Today’s Student Athlete…

  • Habit-building coaching that creates strong daily routines with structure and reminders or key fueling times

  • Clear guidance on what and when to eat to support goals, growth, and total-body wellness

  • Performance-focused meal ideas that make planning and eating simple

  • Dialed-in portions and macros to fuel energy, muscle, recovery, and peak performance

  • Nutrition education that builds lifelong skills and independence — preparing athletes for success, every day and all year

  • Motivation and clarity around food choices to build confidence and consistency — not perfection

YOU’VE GOT BIG GOALS — MAYBE IT’S A SCHOLARSHIP, NIL DEAL, OR GOING PRO.

In today’s game, it takes more than talent. Give yourself (or your student athlete) the edge to train harder, recover faster, and show up strong when it matters most with Fueling Champions.® Let’s Get Started

What The Science Says

  • “Optimal nutrition is instrumental in supporting physical activity, enhancing sports performance, and facilitating post-exercise recovery.”

    — Arnawi et al (2024) Frontiers in Nutrition

  • “Athletes in team sports frequently fail to meet the recommended dietary intake requirements.”

    — Patton-Lopez et al. (2018). Nutrients.

  • “Athletes who do not achieve sufficient energy intake and/or lack a well-balanced macronutrient fueling system may encounter obstacles in both training adaptations and recovery processes.”

    — Kerksick et al. (2017) Int Journal Soc Sports Nutrition

  • ”...Over half of adolescents receive inadequate nutrition….providing practical guidance… and sustainable nutrition habits is critical to optimize the health and sport performance of young athletes.”

    — Hecht et al. (2022) Journal of the Pediatric Orthopaedic Society of North America,

  • “...Low pre-exercise glycogen levels result in early fatigue, reduced training intensity, depleted muscle glycogen, impaired muscle contraction and protein degradation."

    — Ghazzawi et al. (2023) Sports.

  • Yes, because a rising tide floats all boats, we have tiered discount pricing for teams/clubs/schools starting at 10 athletes. Email support@fuelingchampions.co to learn more.

  • YES!  While this app can and is used by athletes in all sports and levels, it was specifically designed by our Founder for busy student athletes who have to fuel both sport and growth and development in order to add strength, recover quickly, learn to fuel, stay well and give their best in practice and games.

  • Yes! We’ve made it easy for you! taken By applying nutrition science, your schedule and our experience - your custom dashboard will show your daily schedule (once entered) with ideal times to fuel and how much of what macros could be at those meals and snacks..and even send you reminders to keep you on track and ready for your next practice, session or game.

Your Questions Answered.